Double Down

October 30th, 2009

Every once in a while, you see a public figure say something and think to yourself, “I am almost certain that a historian fifty or a hundred years from now is going to be using that quote to capture the spirit of this moment”.

So last week, during testimony before the House Financial Services Committee, there was this statement, quoted in the New York Times:

“Of course you want to set up a system where an institution dreads the day it happens because management gets whacked, shareholders get whacked and the board gets whacked,” said Edward L. Yingling, president of the American Bankers Association. “But you don’t want to create a system that raises great uncertainty and changes what institutions, risk management executives and lawyers are used to.”

We got to the brink of a global financial meltdown that was demonstrably a result of the system that institutions, risk management executives and lawyers were “used to”. We’re still clinging to the edge of the abyss, in fact. But here we have the people whose practices got us all into that mess talking to the people who went ahead and allowed it to happen, and the resulting consensus seems to be a big thumb’s up to go ahead and do it again. So yeah, I have a sick, uneasy feeling that fifty years or a hundred years hence, that quote is going to be a great example of willful blindness to the icebergs dead ahead.

The (Skilled) Presentation of Self in Everyday Life

October 22nd, 2009

Our Associate Provost is organizing a workshop to talk about how (or perhaps whether) we teach presentation and speaking skills in our courses.

I’m planning to attend: I think it’s a really important issue. I worry a lot about many of our students in this respect. While they’re here their writing may improve, their skills in using various academic disciplines may deepen, their knowledge of a particular subject or field may grow very impressively. But many students who grow in those ways do not necessarily become better at speaking or at presenting themselves effectively, not even in the controlled environment of classroom discussion. To be honest, I think some of our students become worse at self-presentation and speaking skills in their time here. Some adapt too strongly to the narrow particularity of academic conversation. Other students get too used to political or social engagement with a community that politely indulges most of their demands or arguments or has a fairly strong consensus culture, never really experiencing serious disagreement or plurality of opinion. I’ve occasionally suggested, semi-seriously, that I feel like we train some students as the speaking and presentation equivalents of baby seals on the ice, waiting to get clubbed.

I think this is a generic problem at a lot of colleges and universities, mind you. The only distinctive aspect of it I see at Swarthmore is the intense value that students and faculty put on being mutually supportive and not seeming to want to show up other students with showy or critical comments. (This is not to say that we completely lack students who are flamboyantly talkative, but I feel as if there’s a bit more reluctance here to stand apart.) In a lot of ways, this is a good part of the culture of the college, but it hobbles students a bit when the time comes closer to graduation to have to present themselves as confident, capable individuals whom someone should fund, admit or hire.

In general, this is why setting out to teach self-presentation is a tricky business. For one, it’s genuinely difficult to assess or grade self-presentation or speaking in a way where feedback works to help a student improve. The major pedagogy you need is more akin to the pedagogy employed in performance or studio art, where the professor needs to react in the moment, and where some of the feedback needs to be as public and shared as the speaking itself might be. That can get very sticky or emotionally fraught for many students. If you’re in a performance class, you expect that kind of judgment. If you’re in a small discussion class focused on an academic subject, you might not be so willing to go through that gauntlet.

More importantly, effective presentation of self is really not reducible to “public speaking” in the old way that this subject was once taught. I got into this issue a bit in a discussion about education and careers at 11d. When schools like Swarthmore tout the virtues of critical thinking and a liberal arts education for the long-term job prospects of our graduates, we tend to stress the value of flexibility and adaptability, that the liberal arts graduate can change as circumstances change. I think that’s basically correct.

Effective self-presentation is a big part of that adaptability, however. If you can’t do that, it doesn’t really matter whether you can think well. Arguably, you can’t think well unless you can speak and present well.

Presenting knowledge or arguments effectively involves putting together a lot of different sub-skills on the fly. You have to understand the context in which you’re presenting, you have to be able to very quickly read the organizational sociology of that context. You need to be able to quickly pick up cues about the psychology and cultural habitus of your audience and adjust when it’s not what you planned for. You have to know when what you’re arguing for is impossible or implausible, and whether there’s something else to ask for, when you’re setting the stage for a long-term objective or just making a temporary response to a situation that won’t repeat itself, when to yield and when to hold firm.

This is all very difficult to teach not just because it can be delicate to give real-time feedback to students, but because it involves some interpersonal, emotional and psychological skills which are not commonly made explicit or discussed as skills. You can’t just teach about those skills in a classroom setting, either. Students have to do other things to learn them: get involved in organizations, work in a group, play on a team, take responsibility for a decision.

On those rare occasions where ideas like “emotional intelligence” receive pedagogically explicit attention, they tend to be constrained to painfully bland normative managerial discourses, to be entirely about how we should get along well with others, play nice with other children, be good citizens, and so on. This is deadly. It’s better not to talk about this stuff at all than talk about it in these terms.

If you teach skills in an academic environment, you’ve got to be prepared to make those skills intellectually lively, contentious, open to interpretation and argument. When I teach writing or reading, I’m not just teaching how to write or read, I’m asking whether and when to do those things, studying why we read or write, discussing what the limits to writing or reading might be. Skills have to be as open to the question, “So what?” as any other subject matter, and you have to teach with a willingness to accept a wide variety of answers to that question.

If we’re going to teach something like “emotional intelligence” as a part of skillful presentation-of-self, one explicit premise from the outset needs to be that we are not teaching how to be a good person or play nice in the sandbox. There are people who are highly skilled at purposeful self-presentation who present as eccentric or as gadflies or as disciplinarians. Effectiveness as a speaker or a presenter is not a function of how nice or respectful or caring you are.

In his working life as an attorney, my father was extremely skilled at reading situations and “dialing in” the self-presentation that would most effectively push for the outcomes he was professionally committed to seeking: he could be just another guy with the guys, he could be the bullfighter jabbing and inciting an opponent, he could be light and funny or volcanic and volatile.

Like more than a few highly effective professionals, he didn’t have the same nimbleness and flexibility when he was outside the focused environment of his workplace. The key point as far as higher education goes is: that’s your problem, your life, work it out yourself.

What we’re concerned with is the competencies you have as a thinking, educated person. Personality can be an issue in learning skillful self-presentation: a narcissist or neurotic by their nature has a hard time with critical parts of the skill-set, such as being able to imagine how you sound to other people or how you’re coming off in the context you’re in. But personality shouldn’t inhibit most people from a baseline competence in self-presentation. Shy or bold, introvert or extrovert, quiet or talkative, nice or asshole: those are not limit conditions.

Marshall, Will and Holly Sell Some Routine Tobacco Products

October 19th, 2009

I’ve been talking a lot lately about the mismatch between levels or scales of social action and social knowledge. Mostly I think that’s a question that involves the design and organization of institutions, governments, and social networks.

Sometimes, though, it’s a lot simpler: it’s a big organization that doesn’t know what the hell it’s talking about and thus being all thumbs when it sets out to act. Case in point: the American Medical Association has a group that looks on an annual basis at the representation of smoking in the movies. The report uses standard media effects analysis, which is to say that it already starts with a lamentably crude understanding of what culture is and how it works.

It’s not wrong to say that Humphrey Bogart’s films helped give smoking a stylish, beautiful image at an earlier moment in American life, for example. That was then, though: films which helped give smoking an embedded attraction did their work within a time and place, and they did their work subtly, even when the message was not at all subtle (as, for example, in early television advertising for cigarettes).

Today? Well, the AMA report names the film Land of the Lost as the chief menace seducing the nation’s youth to the vile ways of tobacco. Land of the Lost. The biggest flop of the summer. Featuring a Will Ferrell character who is a pompous professorial ass. Who smokes a pipe as a sign of his pomposity. Why is the film the No. 1 cultural villain? Because you multiply the number of times smoking appears in a film by the number of people who saw it and the number tells you how many people’s minds had impressions of smoking ground into them.

It doesn’t matter if the film was a flop or critically reviled. It doesn’t matter if Dr. Rick Marshall is very nearly the utter opposite of Sam Spade in every imaginable respect. It doesn’t matter what culture means or how it works. A simple multiplication saves you from having to deal with anything messy or complicated. Number of representations times number of ticket sales. It’s science, I tell you, science.

End User Complaint

October 16th, 2009

The historian Randall Packard gave an interesting talk at Swarthmore last week about the history of malaria eradication. Like many historians, he ends up with a skeptical view of contemporary projects and plans. As he sees it, current attempts to eradicate malaria at the present time are making some of the same strategic mistakes that a post-1945 global campaign to eradicate malaria made. Packard wasn’t arguing that there should be no major global effort against malaria, but instead contended that what we should be aiming towards is a zero mortality campaign focused on pregnant women, infants and children.

I liked the talk and agreed with the argument. I got a bit fixated on one point, far more fixated than Packard does: the contrast between the local context of bed net usage and the technocratic, distant language used about bed net usage in top-level malaria control discourse like the Global Malaria Action Plan. That plan notes very briefly that there are challenges with “end-user compliance”, but not to worry: there’s a place in the plan for coordinated use of communication and behavior change methodologies.

Some of the arguments going back and forth between Jeffrey Sachs and Dambisa Moyo about bed nets are screwed up, partly because Moyo takes a lot of the current critique of development aid from Easterly, Calderisi and other authors and takes away a lot of the complexity and texture of that work. Moyo is convinced that the problem with giving bed nets away is that you put African bed net producers out of business, which really misses the point. I also think the “give bed nets away or sell them” argument isn’t a meaningful or helpful argument about bed net usage in Africa or elsewhere, it’s an argument about an orthodoxy in economics.

Sachs, on the other hand, is pretty much stuck in the same place that the GMAP is when it comes to figuring out why people don’t use bed nets: his perspective is too removed, too far from the actual situations of people who are or are not using bed nets. He knows they should do it, and if they aren’t doing what they should do, then just do some education or something.

Language like “end user compliance” wards off the lived reality of human life like a garlic wards off a vampire. Big plans and sweeping frameworks subcontract out the problem of the local and particular to some yet-to-be-named partner organization who will be charged with dealing with end user compliance in a sensitive, community-engaged, bottom-up, gender-attentive, ethnographically nuanced manner. That way, when the news filters up that end user compliance doesn’t meet expectations, you can just imagine that you haven’t met the right partner organizations yet or that the methodology for securing compliance needs some tweaking. You didn’t get enough medical anthropologists. The medical anthropologists weren’t properly integrated into the plan. Something like that.

The big plan never has to trouble itself with understanding the scene of everyday life or meeting the end users as human beings living in particular places. The big plan doesn’t have to bring what a smart medical anthropologist might tell it about why people use or don’t use bed nets into the language or thinking of the big plan. That’s the subcontractor’s problem. But it’s on these questions that big plans of all kinds stand or fall, and they can only be thought and engaged properly in their own terms, not in bloodlessly technocratic language.

You have to be able think at the top level, in the big plan, about local ideas about illness and local ideas about sleep, local arrangements of household space, local furnishings, local material conditions. And understand that these things vary.

The top planners have to understand that in historic terms, it’s perfectly sensible to mistrust development organizations in many parts of the world. Sometimes they have had actively bad ideas that caused damage to local communities and sometimes even when they have had good ideas, they only pursued them for a short while until they got bored or distracted or there was a new fad or a change in political administrations or the money dried up. Then the people who really bought into the good idea were left holding the sack.

The top planners have to get away from data that shows that bed net usage has a huge impact on malaria transmission to understand that sleeping under a bed net can be uncomfortable and annoying. That many adults who’ve had malaria tend to treat the disease the way we treat the flu: annoying, frustrating, a bit scary, but tolerable. It’s not hard to wash your hands and use hand sanitizer regularly, and those cut transmission of the flu. But for a lot of people, the minor hassle of regular hand sanitizing isn’t quite worth whatever percentage fewer times you’d have a cold or flu.

Every public health campaign that starts from the premise that there’s a simple and rational preventive behavior change that people of course should adopt is setting itself up for failure, because it’s not thinking clearly about how most human beings in general inhabit the landscape of habit and convenience and risk-calculation, let alone local cultural framings of those same things. Public health campaigns sort of start by taking educated professional white Americans and their particular cluster of common attitudes and cultural postures as the norm and everything else as uncompliant end usage or uneducated deviance. Among other things, if you want to convince people to better safeguard their own health and the health of other people around them, you’d better back up a bit and find out whether they care much about their own health and the health of other people around them. That’s not a universal, and not caring doesn’t make someone a monster or a sociopath. If I lived in a world that was full of political disorder, economic failure, endemic violence, if planning for the future was a sick joke, I might find it faintly ridiculous when some well-meaning person kept telling me how important it was to sleep under a bed net.

If you’re planning for action, well, this is what action really is all about. Anybody can make a comprehensive ten-point plan that neatly subdivides the messiness of lived experience into dry subheadings while keeping an antiseptic distance from that messiness.

Reality Got Problem Set #3 Wrong, Not Me

October 15th, 2009

The story this week about two physicists who have suggested that the Large Hadron Collider is being sabotaged from the future so that it won’t produce a Higgs boson (or is it that it will have produced a Higgs boson whose creation then causes physical reality to uncreate it) was at least amusing in a sort of “who’s Occam and what’s this about his razor?” kind of way .

If nothing else, when you look at the things which the scientists think represent reality’s retroactive work at stopping Higgs-boson-creating projects, reality turns out to have a pretty subtle grasp of politics and social dynamics as well as the engineering vulnerabilities of the LHC.

The thing I really worry about is that this adds the most awesome excuse to the armament of students everywhere. “I would have finished my math homework last night, but reality reached back through time and made me play a video game instead, because if I get good at math I will help to create a Higgs boson at some point in the future.”

Digital Search II: A User Perspective on Database Design

October 15th, 2009

If I’m anxious about Google becoming a database vendor, it’s partly because the user experience with existing databases has been so dismal to date. On the other hand, Google’s understanding of and commitment to usability is head and shoulders above any of the other vendors in that world. Maybe Google’s completed version of Book Search will have an interface that invites rather than repels use, and has a stable long-term vision driving its design. If so, it might almost be worth it to just let them go ahead and fence off the commons, for the same reason that the consolidation of monopoly capitalism in the late 19th Century at least paid off in terms of standardization across a broad range of products and technologies.

Working on a couple of new projects, I’ve been diving back deeply into catalogs and search spaces and portals. It’s mostly been a depressing experience. Here and there, I have a satisfying feeling that something I’ve used for years has steadily improved. Our own local catalog Tripod is so vastly better in basic design and navigation than a decade ago that it’s almost startling. Another old stalwart, JSTOR, feels more intuitive in its design than it once did.

Travel across various search spaces and databases, though, and several basic frustrations arise.

1. Databases which default to an advanced rather than simple interface upon first access. Sometimes that’s because a portal points to the advanced interface, sometimes it’s because the basic interface is a hidden or obscured option.

2. Basic interfaces which are cluttered or require toggling four or more separate drop-down menus or other settings even to carry out a basic search.

3. Advanced interfaces which are really cluttered, with constraining menus, toggles or radio buttons scattered across multiple columns. Sometimes a search page looks like someone vomited up every kind of interactable object that’s ever been used in a form or UI. (Or as in the case of ISI Web of Science, with a marketing slogan at the top that’s made to look like interactable text.)

4. Diversity of interface designs. By now, we really should be converging on a common design. Instead, every vendor seems to feel an obligation to maintain a different design as a branding tool, not to aid users.

5. Constant shuffling and pointless tinkering with the UI for databases. It’s one thing to make a really big shift (say, towards an inviting basic entry-point interface away from a cluttered entry-point advanced interface) and another thing to constantly move menus around in a page layout. But the latter is very common behavior.

6. Really low standards for the quality of digitization and for searching within digitized text. JSTOR is a happy exception, but some other digitization projects are just hair-tearingly poor once you get into the nitty-gritty and start to make serious use of the resources they hold. There’s at least one company doing archival digitization where I find the type of material they’re digitizing appealing but I’m prepared to argue against ever buying anything they’re doing because the design and usability standards of their work are so slapdash.

7. Fragmentation of material. Rather than moving towards amalgamation and interoperability across databases, you really get the sense that everybody’s been busy grabbing at whatever piles of text they can lay their hands on, building the biggest little mudhill they can manage to put up, and then building walls around it. There are interstitial services that help a user “jump” from one little fragmented collection to another and portals that aim to be a “top level” to return to, sure, but we should be doing better by now.

Digital Search I: Google Poisons the Well

October 13th, 2009

I am apparently not the only person who feels a bit bait-and-switched by the state of Google’s digitization projects after the settlement. So much so that Sergey Brin himself has sallied forth to defend the current terms in the New York Times.

Several years ago, my feeling was that the main forces opposed to Google’s digitization of libraries were some of same groups and interests opposed to digitization in principle, or to open-access forms of publication.

Sure, there were also those with specific suspicions about Google’s intentions, most particularly regarding how the company intended to profit from the project. In retrospect, those suspicions were warranted.

Back when the digitization of some big academic libraries began under Google’s supervision, the company tended to politely sidestep direct questions about their own financial interests in the project. I recall several conversations I was involved in where the speculation was that Google intended to operate a book store to compete with Amazon, focused on in-print books that turned up in searches.

Or that the company was interested in working on the next frontier of problems with search technology itself, which required going beyond the clever mirroring that Google presently employs (e.g., using people do on the web as a kind of map of how knowledge is connected and what kind of knowledge is important). Searching a huge space of scanned books and document for relevant content might take a completely different approach to work well, and that approach might add up to a technology as lucrative as Google’s initial approaches to search turned out to be. Or that the company would somehow link the project to its existing advertising business.

The fear was always that Google would try to grab hold of the “orphan works” in large research libraries once they were digitized and sell those back to research institutions on an exclusive basis, to become the king vendor atop the mountain of digital databases. Well, once the settlement took on concrete shape, that turned out to be exactly where the company was heading.

I was initially welcoming to Google’s initiative because I believe that digitization is crucial for the improved dissemination of knowledge. I think scholars in many fields have been for a great many years frustratingly indifferent to dissemination as a primal commandment. Digitization at this scale is expensive, so I was always open to the idea that Google would try to make back its money in some fashion. The problem is that they’ve chosen to try and make it back in the one manner that will permanently impede rather than enable new conditions of information circulation.

Brin disingenuously suggests that out-of-print work is available now only to those who can afford to hop on a plane and fly to a library which holds such work. There’s a very small class of materials about which this is true: rare books, archival holdings and the like. Which are not the materials being digitized at the moment. Otherwise, there are a fairly large number of institutions which participate in inter-library loan or in more regional equivalents. The books may have to fly on a plane, but not the researchers.

Making a Google-digitized collection available to libraries for an annual fee doesn’t permanently open up that collection to a wider circulation. The basic problem with the entire economy of digitized research materials at the moment is that the whole apparatus has become a gun held permanently to the temple of libraries: work that they formerly owned outright is now rented for variable fees from vendors who are mostly interested in the extension of their own monopolies over information rather than on lowering barriers to use. Google’s entry into that economy just turns that gun into a rocket launcher.

I don’t mind it if Google Book Search recaptures its costs through ad revenue or through sales of in-print books. I don’t really care that much about whether the revenue goes to a rights-holder, or about making efforts to find rights-holders. I think some of that concern is a red herring, and is mostly about making sure that existing publishers get whatever cut of the pie they think they can snatch out of the whole deal. Scholars mostly don’t research and disseminate for royalty payments. Worrying about a slightly bigger share of chump-change is for chumps.

I do mind if the orphan-works content of Google Book Search is something that Google owns and sells access to on a vendor basis. When Brin titles his piece, “A Library to Last Forever”, my instinctive riposte is “A Monopoly to Last Forever”, that this is the worst kind of digital enclosure at the largest possible scale. This is really one of those moments where we either make digitization something that permanently opens up a knowledge-producing commons or something that permanently is controlled and exploited by a single interest.

In that context, it’s not only unconvincing for Brin to defend the project in terms of its urgent necessity, it’s actively hackle-raising that he does so. When I hear something like, “Hey, don’t worry about the fine print or the nitty-gritty details, we can work that out later. The most important thing is that we get it done, right? Think of the children!” what I hear instead is, “Ya got trouble, my friend, right here in River City”.

Pile-On

October 9th, 2009

I just have to say it. President Obama?

It kind of says something about the world in general (as well as the past Administration) at this moment if default statesmanship carried out within ordinary interstate institutions seems like a major contribution to peace.

Yeah, I get it, it’s for being Not-George-Bush.

The Nobel Peace Prize kind of seems to me to need a conceptual overhaul. Make it something more like the Nobel Prize for Contributions to Democratic Civil Society or some such.

Update: Memorable quote from State Department spokesperson P.J. Crowley: “We think that this gives us a sense of momentum when the United States has accolades tossed its way rather than shoes.”

From Gourmet to the Daily Gazette

October 8th, 2009

I was reminded for the first time in years of the existence of Gourmet magazine a few weeks ago when a foodie colleague of mine started talking about some recipes she’d made from it recently.

I used to subscribe to Gourmet some years ago. I stopped reading it because at some point, I just didn’t enjoy a monthly reminder of travel I’d never be able to afford, dining I was unlikely to indulge in very often, and recipes that mostly didn’t excite me. When Gourmet made the news this past week due to its cancellation, it turned out that I wasn’t the only person who had felt the same way.

I didn’t stop being a foodie when I stopped reading it. I didn’t stop reading it because the Internet came into being and replaced old-media. Something did change in my media and consumer habits, though, and maybe the Internet has had something to do with this change (whether cause or effect, I’m not sure). I stopped thinking of some of my media and leisure consumption as habitual, or as a kind of personal tradition. And I started having a much more pronounced hair trigger when it came to changing that consumption. Gourmet or anything like it stopped being habitus, a thing that defined an aspirational life or state of mind. I started reading Cook’s instead because it seemed practical and useful. But I’m just as much on a hair trigger with that as I am with anything these day. Christopher Kimball’s completely inane frontspiece to every single issue is enough alone to make me pull that trigger, but in the latest issue, they’ve started sequestering some of the content in the print magazine behind a paywall on the website. That’s pretty much the end for me.

This is the real issue for a lot of old media. They used to be a habit, a tradition, a part of life. As such, you ignored what you didn’t use or like the same way you ignore a tear or a stain in a piece of furniture that you otherwise find comfortable and can’t afford to replace anyway. But now I think a lot of audiences have a much more active imaginative engagement with what they read, and much less patience for a publication that isn’t nimble in its response to the needs and desires of its readership. You go to old media for a kind of quality you can’t get in new media, but now we expect much more for our (relatively small) payment.

——-

On the other side of the fence, though, it’s curious to see how much an old rhetoric about an expectation of quality still informs the way that some readers interact with new media. I was struck a bit by this right here at Swarthmore recently. In recent years, there’s been an online campus newsletter, the Daily Gazette, in addition to the regular campus newspaper, the Phoenix, both published and written by students.

Both publications have editorial staffs and operate under an old-media umbrella in the sense that they’re composed of articles that the editorial staff has commissioned or reviewed and decided to publish, rather than being new-media platforms that are open to any content. In practice, though, it seems to me that any student who really wanted to write something could publish it in either, particularly in the Daily Gazette, which is purely digital and isn’t affected by an economy of limited space.

Recently, one student published a satire aimed at the activists behind the Kick Coke campaign here. Several students wrote a column in reply complaining about low standards in student journalism and calling upon editors and reporters to publish better, more meaningfully investigative work.

The divide between old media environments and new media ones isn’t about print and digital. Mostly, old media is now clearly a packaged product. I buy it, I consume it. If I’m sufficiently unhappy with it, I stop consuming it. Print journalists lately have been proclaiming themselves instead to be public servants, to be an organ of civil society, and made it out that the consumption of print journalism is a form of republican virtue. This may have been true at some point in the past, but if that’s the social contract between readers and reporters, the reporters broke the contract unilaterally some time ago.

If I’m unhappy with the content of new media, well, first off, change the channel. There’s a lot out there. If I don’t find the blogs I like, switch to Twitter feeds or asynchronous bulletin boards or what have you. More importantly, roll my own, if I can.

Sure, I couldn’t do a blog reporting on current conditions in Guinea because I’m not there at the moment. But somebody can. But I could and do blog about issues in higher education, scholarly writing, U.S. politics and popular culture. Making your own media tends to connect you to others who are making media that provides some of what you can’t provide for yourself.

In a new media environment, complaining that someone should not publish work that you find to be of low quality is mismatched rhetoric ported over from old media consumption. You can certainly criticize such work, though often I think it’s best to just ignore what you really disdain. If it’s not what you think should be said, though, it’s up to you to say it. So in the case of the Swarthmore debate, for example, it feels oddly antiquated to me to see students (especially students with activist aspirations) arguing that it is the responsibility of student editors to provide the readership with a different kind of content while suppressing other kinds of content. A digital publication can shrink or grow dynamically in response to the amount of material provisioned to it by authors and creators. It doesn’t have a resource or price limitation that forces an editor to choose to publish a satire or an investigation, a light piece on fashion or a serious treatment of a public issue.

For a student at a college like this one, there’s nothing easier than writing what you’d like to write about the life and culture of the institution. There’s a lot of information lying around waiting to be used. The best complaint is not a demand that others write and publish differently. It’s rolling your own, saying what you think ought to be said, putting your own name and reputation on the line.

I’m completely happy to relate to some media and forms of information passively, to buy it and stop buying it as a product depending on my satisfaction with its quality. I might even warn a producer that they need to change the product to keep me pleased. But if it’s the kind of media where barriers to an active, participatory role are low, that’s not the right kind of response. Then my job is to make what I want rather than demand that it be made.

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Addition: It turns out Christopher Kimball knows that people hate his stupid frontspiece and doesn’t care. Bang! Goes my hairtrigger.

Less-Convergent Culture

October 7th, 2009

I’m broadly sympathetic to celebrating the power and range of audience productions of culture and to Henry Jenkins‘ arguments about convergence culture and about reading the total range of textual production around a cultural property.

Sometimes Jenkins gets carried away: I don’t think consuming the totality of productive work around The Matrix rescues the second two films, to mention one somewhat infamous example of his tendency to argue that paratext and metatext inevitably or commonly elevate the richness and value of cultural production. In fact, the wider range of Matrix-work has frequently been just as wretched or pretentious or half-baked as the two sequels were.

I was thinking about this issue tonight because my daughter has a Halloween-costume request that I felt sure would be easily served through standard commercial channels. She wants to be one of the female X-Men, partly because she’s been watching the more kid-friendly X-Men animated series X-Men Evolution.

So I know my X-Men pretty well, though I took a long hiatus from reading their books during much of the ghastly 1990s and really only dialed back in somewhat during Grant Morrison’s run on the title. My daughter’s favorite character, unsurprisingly, is Kitty Pryde. I pointed out that over her lifespan as a character, she’s mostly known for having hilariously bad costumes. I offered to see if we could find the somewhat standard-issue black leotard with yellow overlay that a lot of the X-Men have worn at times and some wear on the cartoon show. Rejected. I showed her pictures of other Kitty/Shadowcat costumes. Agreement that they’re pretty horrible, she’s less committed to Kitty Pryde.

So we move on to Rogue. Daughter loves the more recent Rogue costume, the green-and-white one with a hood. I take note, but suspect that’s going to be a cosplay-only sort of thing. Maybe the older green-and-yellow thing with the headband. I show her some Phoenix costumes, she grudgingly allows that these might be ok.

So I sit down afterward to do a bit of searching. Here’s what I find as far as standard commercial outfits. If you’re female and a kid and you want to be a superhero, you’re basically out of luck unless Wonder Woman is your favorite.

Well, not quite. You can be an X-Man, it turns out. You can be Emma Frost. Well, not the usual slutty Emma Frost outfit if you get the kid version, just, well, it looks like a slightly repurposed angel costume. If you’re a tween and up, though? You can go full-slutty Emma Frost. I don’t even think she appears in the Evolution show. If she did, I doubt she’d be the kind of character a pre-teen girl would love to dress up as. Heck, even given her more heroic turn in recent years, she doesn’t exactly scream out “role model for young girls”.

So. What else? There’s still a few Teen Titans costumes out there, but she was the cartoon version of Raven last year. Most Batgirl, Catwoman, Supergirl costumes are for teens or adults or have a much more sexualized look. (There’s a Catwoman costume for girls based on Halle Berry’s fetish-style costume from the film. WTF?) There’s a Girl Captain America. There’s Pink Spider-Girl.

About the only one that I think is kind of ok besides the Raven costume that she’s worn already is Violet from The Incredibles. Or she could be a female Green Lantern, I guess. These suggestions are shut down immediately.

So I start to think about making a green Phoenix outfit, which seems a bit easier to contemplate than the Rogue-with-green-hood outfit. A green leotard as a starter seems doable. Then I start searching for yellow vinyl boots and gloves and end up pretty much right away at lingerie-and-naughtier web sites. Time to put this aside for a bit and figure out how much work I’m going to do here. (There’s cosplayers selling outfits but they’re adult sized and mucho money, as they should be.)

To go back to where I started, though, this is where you start to see how much some subsidiary systems of cultural production are curiously impoverished when it comes to standard commodities that align with the readings and desires that various pop-culture audiences can produce.

Yes, I know full well that the superhero genre comes into the game with all sorts of hugely sexist preloading. I mean, I started throwing out other female superheroes to my daughter to see what else might work, and I had to bite my tongue on most of them just in case she agreed: Zatanna? Black Canary? Um, no. I don’t really want to start googling for sites that sell pre-teen-sized fishnet stockings, thanks very much.

I really do think that women and girls who read comics make much more out of them than what the source text ostensibly provides. I think that kind of work happens in all media, with all texts. It’s just that the whole system is a series of funhouse mirrors: an audience makes the text richer and then turns to look for some other product which will echo or redouble the work they’ve done, only to find most secondary commodity systems even more impoverished and threadbare. Or, as in this case, they find the sexist content of the core properties is hugely amplified. (It doesn’t help that the sexualization of Halloween has gone from being one dimension or angle of adult participation to being pretty much the only commodified approach available to women. At this point, if you’re a woman and you don’t want to be “Whore Nurse”, you’re pretty much going to be making a concept-costume for yourself.)

Whatever the political and social significance of that amplification, I can’t also help but feel that it’s also a lost business opportunity. I don’t know that there’s that many girls my daughter’s age who want to dress up as Rogue, but surely there’s enough who don’t want to be “Pink Female Captain America” for there to be a payoff to manufacturing some slightly more expensive superheroine costumes.